Friday, March 27, 2020

Customer Segmentation Through Rfm Analysis











About:

I will analyze data and run it through a python script that I have written in order for the algorithms to give me the segmentations.



RFM Analysis empowers personalized marketing, increases engagement, and ultimately improve sales.

Conducting an RFM analysis on your customer base and sending personalized campaigns to high-value targets has massive benefits for your eCommerce store.

  • Personalize, targeted offers
  • (Much) higher response and conversion rates
  • Improve​​​​ unit economics
  • Increase revenue and profits

Want to develop a clearer understanding of your customers?

Wanted to know Customer buying behavior?

Combating Churn?

By exploring how recently a customer purchased, how often, and how much they spent you will then be able to create a marketing strategy which ensures you will get the right message to the right customers at the right time - increasing their lifetime value and improving the ROI on outbound marketing

What exactly will you get?



A Tableau Presentation Including

·         Customer based RFM segmentation

·         RFM Cluster Analysis

Reviews


Seller's Response:

Great results and very quick delivery! Would recommend!

Seller's Response:

Thank you so much for your kind words.

Seller's Response:

Outstanding work , went beyond expected. applied own gudgment to enhance the quality of the task ; FAST DELIVERY

:

Thank you so much for your positive feedback. Your task helped me learn a lot and your kind words have further boosted my confidence.

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will use again




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